Arbor Lodging Management and Arbor Lodging Partners

Arbor Lodging Partners is a Chicago-based national owner and operator of hotels. The company was founded in 2005 with the goal of uniting the best practices of enterprising hotel operators and sophisticated institutional investors to effectively underwrite and execute investments in the lodging space. Arbor Lodging Partners makes investments in hotels, acquires loans secured by hotels, and, through its affiliate Arbor Lodging Management, manages operations for its own hotels and those owned by third parties. A leading hotel management company with a range of services, Arbor Lodging Management was designated one of the nation’s top hotel companies in 2015 by Hotel Management Magazine. GCG was retained to rebrand the company and lead public relations efforts.

Category: Branded Environment, Brand Strategy, Product Launch, Public Relations